Cakes By Eela operates under ABN 93 862 993 839. We value your privacy and are committed to managing and protecting personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and in accordance with other applicable privacy laws.
This Privacy Policy explains how we collect, use, store and disclose the personal information of our customers and members of the public.
In this Privacy Policy, ‘you’ refers to any individual about whom we collect personal information.
Please read this Privacy Policy in conjunction with any applicable terms and conditions provided to you when you interact with us, including through our stores, website and other services.
We may update this Privacy Policy from time to time, so please review it periodically to stay informed of any changes. Your continued use of our services signifies your acceptance of any updates to this Privacy Policy. All personal information we collect, use and disclose will be managed in accordance with the latest version of our Privacy Policy.
This policy adheres to the Privacy Act 1988 (Cth). The Privacy Act establishes 13 key principles governing the collection, use and management of personal information, known as the APPs. A copy of the APPs can be accessed on the Office of the Australian Information Commissioner website at https://www.oaic.gov.au.
Personal information is information about any identifiable individual (a natural person), and includes personal data, personally identifiable information and equivalent information under applicable privacy and data protection laws.
We collects a variety of personal information, including without limitation, your name, phone number, email address, billing address and delivery address. Additionally, we gather non-personal demographic details like your postcode, birth date, gender and preferences
We collect personal information only when necessary for our business operations or activities and do so by lawful and fair means.
Where you directly interact with us, we may collect various types of personal information, including but not limited to:
when you purchase a product online via our website;
When you participate in competitions, promotions, surveys or register an account with us;
subscribing to our direct marketing or following our social media platforms such as Meta, Instagram, LinkedIn or TikTok;
by accessing our website via links in an email we have sent;
placing an order with us (either online or telephone);
transaction details related to service use, including order preferences, dates, amount charged and payment method; and if you upload anything to our website.
All purchases that are made through our website are processed securely and externally by ANZ BANK. Unless you expressly consent otherwise, we do not see or have access to any personal information that you may provide to ANZ Bank, other than information that is required in order to process your order and deliver your purchased items to you, for example, your name, email address and billing/postal address. ANZ’s Privacy Policy can be accessed at https://www.anz.com.au/privacy/centre/policy/.
When you visit our website, we may use automated technologies (such as cookies, usage monitoring software and session tracking) to collect and store certain information about your visit. This may include but is not limited to:
the IP address and domain name your device uses to connect to the internet;
the operating system, browser type and search engine used to access our website;
the date, time and duration of your visit;
the pages you visit on our website;
your location (based on your device location settings); and any personal information you provide, such as your name, email address and phone number.
Our website uses temporary cookies—small alphanumeric identifiers transferred to your device’s hard drive—to maintain active sessions after user login. These cookies assist with website administration and usability improvements by helping us recognise returning visitors and tracking user navigation patterns. These cookies do not store personal information or provide access to any information stored on your device. Additionally, they do not interact with cookies from other websites. The information collected is used solely for the purposes mentioned above and to enhance our website’s functionality. Please note that some browsers allow you to block cookies, but doing so may negatively affect your user experience on our site.
We may collect personal information from third parties, including publicly available sources or data provided by delivery partners, payment processors, marketing agencies, and customer engagement platforms. This information helps us supplement and enhance the personal data we hold about you to provide better services.
When you interact with us through social media platforms, we may collect personal information associated with your social media account. If you contact us via email, we may store your email address and any content you share. This information will be used only as outlined in this Privacy Policy and in compliance with the Privacy Act. Please note that personal information or comments you voluntarily post on our website or social media pages become publicly accessible. Your name may be visible to other users when you post comments or messages. Content you share publicly is not covered by this Privacy Policy.
Cakes By Eela pickup locations may use CCTV surveillance to monitor and investigate incidents, ensuring the safety, security, and wellbeing of staff, customers, and visitors. We take all reasonable measures to safeguard this information against loss, tampering, misuse, and unauthorised access.
We may combine information collected from cookies, third parties, social media interactions, and other sources with personal data we already hold. This helps us personalise your experience, improve our services, and ensure the security and functionality of our website and app.
We may collect additional personal and sensitive information, such as financial details when you apply for a position with us. This information is handled in accordance with applicable privacy laws and used only for the purposes specified.
We will provide individuals with the opportunity of remaining anonymous or using a pseudonym in their dealings with us where it is lawful and practicable (for example, when making a general enquiry). Generally, it is not practicable for us to deal with individuals anonymously or pseudonymously on an ongoing basis. If we do not collect personal information about you, you may be unable to utilise our services or participate in our promotions or activities we manage or deliver.
We may use your personal information to (without limitation) to:
process customer orders and providing customer support;
conduct direct marketing, sales and promotion of our products;
improve our product offerings and services;
administer our loyalty program.
We use, hold and disclose your personal information primarily for the purpose for which it was collected, or as required by relevant privacy laws, for example, disclosure to law enforcement agencies if required.
We store your personal information in both physical and digital formats, employing a range of safeguards – physical, electronic and procedural – to ensure its protection. This information may be stored in various systems, including:
customer databases for processing orders, inquires or feedback
marketing communications databases
databases for managing our franchise network administration
We hold personal information both electronically and in hard copy form at our location, on our servers and, in some cases, on third party could storage servers in Australia and overseas.
We take reasonable steps to safeguard your personal information from loss, interference and misuse and from unauthorised access, modification and disclosure. Our website does not necessarily use encryption or other technologies to ensure secure transmission of information via the internet. Users of our website are encouraged to exercise cade in sending personal information via the internet.
In the event of a significant data breach, we will inform you and the Office of the Australian Information Commissioner as required by law. We will retain your personal information only as long as necessary for its intended purpose or as mandated by legal requirements and will securely destroy and de-identify it when it is no longer needed.
We may disclose your personal information to:
When engaging third-party contractors to manage personal information, we will take reasonable measures to ensure that the third party use the information solely for the intended purpose for which it was provided.
With your consent, we may periodically send you direct marketing communications about our products and services, or other opportunities that may interest you. These communications may be delivered via email, SMS, mail or other channels, in compliance with the Spam Act 2003 (Cth) and the Privacy Act.
You can opt out of receiving these materials at any time by using the opt-out options provided (such as an unsubscribe link) or by contacting us using the details provided at the end of this Policy
If you opt-out of receiving marketing material from us, we may still contact you in relation to our ongoing relationship with you.
We collect personal information from employment applications to evaluate candidates for positions, conduct reference checks and retain information for future openings. Information such as your name, contact details, qualifications and work history. Generally, we will collect this information directly from you.
We may also collect personal information from third parties in ways which you would expect (for example, from recruitment agencies or referees you have nominated). Before offering you a position, we may collect additional details such as your tax file number and superannuation information and other information necessary to conduct background checks to determine your suitability for certain positions.
Our website may contain links to third party websites. We are not responsible for the privacy practices or policies of these third parties. Privacy policies on other websites may differ significantly from ours. We encourage you to review their policies before using those sites.
If you access our website or services from a region with data protection laws different from those in Australia, please note your personal information will be transferred and managed in accordance with Australian privacy laws. By using our services, you consent to this transfer and the processing of your information in Australia.
You are entitled to access your personal information held by Cake By Eela on request. To request access to your personal information please contact our Privacy Officer using the contact details set out below.
You will not be charged for making a request to access your personal information, but you may be charged for the reasonable time and expense incurred in compiling information in response to your request.
We will take reasonable steps to ensure that the personal information we collect, use or disclose is accurate, complete and up to date. You can help us to this by letting us know if you notice errors or discrepancies in the information we hold about you and letting us know if your personal details change.
However, if you consider any personal information we hold about you is inaccurate, out-of-date, incomplete, irrelevant or misleading you are entitled to request correction of the information. After receiving a request from you, we will take reasonable steps to correct your information.
We may decline your request to access or correct your personal information in certain circumstances in accordance with the APPs. If we do refuse your request, we will provide you with a reason for our decision and, in the case of a request for correction, we will include a statement with your personal information about the requested correction.
You may contact Cakes By Eela at any time if you have any questions or concerns about this Privacy Policy or about the way in which your personal information has been handled.
If your complaint requires more detailed consideration or investigation, we will acknowledge receipt of your complaint within a week and endeavour to complete our investigation into your complaint promptly. We may ask you to provide further information about your complaint and the outcome you are seeking. We will then typically gather relevant facts, locate and review relevant documents and speak with individuals involved.
In most cases, we will investigate and respond to a complaint within 30 days of receipt of the complaint. If the matter is more complex or our investigation may take longer, we will let you know.
If you are not satisfied with our response to your complaint, or you consider that Cakes By Eela may have breached the APPs or Privacy Act, a complaint may be made to the Office of the Australian Information Commissioner (OAIC). The OAIC can contacted using the details on the OAIC website at https://www.oaic.gov.au.
We may amend this Privacy Policy from time to time, with or without notice to you. We recommend that you visit our website regularly to keep up to date with any changes.
The contact details for Cakes By Eela are:
Telephone (+61) 483043896
Email inquiries@cakesbyeela.com
This Privacy Policy was last updated in Aug 2026.
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Gold Double Number Candle
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Gold Number Candle
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Happy Birthday Topper
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Rainbow Twisted Candles
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Silver Double Number Candle
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Silver Number Candle
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